Take the Impact Challenge

1. How well did the ad get your attention?
2. How well did the ad keep your attention?
3. How memorable was the ad?
4. Did the ad generate a positive feeling?
5. Can you visualize yourself using the product?
6. How attractive was the offer?

Marinelli's
(An Italian restaurant in Detroit)

Horseshoe
(A ski resort north of Toronto)

Greco Pizza
(A pizza chain in the Maritimes)

Compare before and after examples applying the criteria above. This criteria, developed by Axon Studios can help you evaluate how well your advertising will work. For an analysis of how this impact will affect your budget, click here and an Excel file will open (or download). Follow the easy instructions.

Give your advertising the glue it needs to make your message stick.