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How We Work
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How We Work
Communication starts with understanding
Before we begin a project, we listen. At Axon Studios, we know that no one knows your business better than you. So tell us about yourself. Together, we'll profile your business strengths and needs, and evaluate your market and competition. Our research methods, combined with 20 years' experience creating award winning ads, will give you a ThemeSong that will cut through the clutter, reach your customers, and produce great results for years to come! |
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Discovery and Assessment
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Phone conference with Axon creative team and key personnel at company including owner/manager, marketing manager, and sales manager. If the business has more than one location those responsible for advertising at each location should be involved as well.
Review current marketing materials including signage, brochures, direct mail, and web site.
Assess the local marketplace through knowledge gained in the interview process, competitor ads and competitor web sites.
Ask the following questions:
- What is special about your company
- Why do you think people should come to you instead of your competitors
- Can you exploit your competition's weaknesses or "reposition" their strengths
- How do you want your customers and potential customers to "feel" about your business
- What are your business strengths-what do your customers feel are your business strengths
- Do you have a niche in your marketplace or can you create a niche in the marketplace
- What is your mission statement
We will develop a ThemeSong that:
- Connects with the audience on an emotional level
- Sums up what the business stands for and can be used with every department
- Is catchy, memorable, believable, and unique
- Helps to differentiate the company from its competition
Present lyrics first and sing to client.
Adjust or redo lyrics if necessary.
Present music ideas over the phone for approval on direction.
Proceed to final production and deliver final product on CD.
30 Second Full Sing
Four 30 Second Donuts
Two 30 Second Open Fronts
Four 60 Second Donuts
Two 60 Second Open Fronts
60 Second Instrumental
30 Second Instrumental
We price according to size and quantity of markets required
$1,000 deposit with balance payable on approval of finished production
All work is guaranteed
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